Halloween is the perfect excuse to be more creative with your makeup. Whether you are planning a dramatic vampire look, a glamorous witch, a mysterious cat or something completely original, a few versatile products can transform your everyday makeup collection into a costume kit.
The secret is not necessarily owning specialist face paint in every colour. A flexible eyeshadow palette, precise black liner, statement lashes, an unusual highlight and a reliable setting spray can create countless effects while remaining useful long after Halloween is over.
These five makeup essentials available from The Look will help you add colour, definition and drama—and keep your creation looking its best throughout the night.
Best for colour and creativity: Wet n Wild 32-Pan Eyeshadow Palette
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A Halloween look often begins with colour, shadow and contrast. The Wet n Wild 32-Pan Eyeshadow Palette brings together 32 matte and shimmer shades in neutral, warm, bright and sultry tones. Use darker shades to deepen the eye sockets, temples or cheekbones; warm colours to create a fiery or autumnal look; and shimmer to catch the light. The variety also makes it easy to blend several colours together and build intensity gradually. For stronger colour, apply the shadow in thin layers rather than placing a large amount on the brush at once. A smaller brush can also turn eyeshadow into detail work for bruising, hollowed contours or smoky edges. Best for: Smoky eyes, dramatic shading, colourful characters and adding depth to a costume look. |
Best for sharp details: Wet n Wild H2O Proof Felt Tip Liquid Eyeliner
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Black eyeliner can do much more than create a classic wing. The Wet n Wild H2O Proof Felt Tip Liquid Eyeliner has a precise applicator that can be used for anything from fine lines to bold graphic shapes. Its waterproof, smudge-resistant formula makes it a practical choice for Halloween designs that need to remain defined throughout the evening. Use it to draw extended wings, spider webs, cat whiskers, stitches or small decorative details. Plan more complicated shapes with tiny dots first, then connect them once you are happy with the placement. Best for: Graphic eyeliner, webs, whiskers, stitches and precise black details. |
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Best for instant drama: Golden Rose False Eyelashes
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False lashes can make even a simple Halloween look feel complete. Golden Rose False Eyelashes add volume and definition, drawing attention to the eyes and creating a more dramatic finish. Before applying them, hold the lash strip against your eyelid and trim the outer edge if it is too long. Apply a thin layer of suitable lash adhesive, wait until it becomes tacky and place the lashes as close as possible to your natural lash line. Once secure, a small amount of black eyeliner can help blend the lash band into the finished look. Best for: Glamorous witches, vampires, cats, dolls and any eye-focused Halloween look. |
Best for an otherworldly glow: Makeup Factory Art of Glow Stick 02
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A cool-toned highlight can instantly make a familiar makeup look feel more supernatural. The Makeup Factory Art of Glow Stick in 02 Silver Lightning uses light-reflecting pearl pigments to give the skin a soft, silky shimmer. Apply it to the cheekbones, brow bones and the bridge of the nose for a luminous finish, or use it more creatively on the collarbones and other high points that will catch the light. Its creamy stick format makes it easy to place the product precisely. For a more noticeable effect, build it in thin layers and gently tap the edges into the surrounding makeup. Best for: Ghostly highlights, icy characters, moonlit witches and ethereal Halloween makeup. |
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Best for lasting power: Wet n Wild Fight Dirty Detox Setting Spray
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After spending time blending shadows and drawing details, the final step is helping everything stay in place. Wet n Wild Fight Dirty Detox Setting Spray uses an ultra-fine mist to set makeup with a strong hold and natural finish. Hold the bottle away from the face, close your eyes and mist it evenly over the completed look. Allow it to dry naturally without touching or rubbing the makeup. If your Halloween design includes very detailed areas, allow each layer to settle before applying the final mist. Best for: Completing your makeup and helping it remain fresh throughout the Halloween celebrations. |
How to make your Halloween makeup last
Begin with clean, moisturised skin and allow your skincare to absorb before applying makeup. Build colour gradually and blend between layers; this gives you more control and makes mistakes easier to correct.
Work from the largest areas to the smallest details. Complete your base and eyeshadow first, then add precise liner designs, lashes and highlight. Finish with setting spray once you are satisfied with the whole look.
Only use products that are intended for cosmetic use, especially around the eyes and lips. Craft paint, craft glitter and costume materials that are not labelled for use on the face should not be substituted for makeup.
At the end of the night, gently remove false lashes before cleansing away the rest of the makeup. Avoid scrubbing detailed or heavily layered areas; soften the makeup first with a suitable remover and follow with your normal cleanser.
Your Halloween makeup checklist
- For colour, shading and smoky effects: Wet n Wild 32-Pan Eyeshadow Palette
- For webs, whiskers and graphic details: Wet n Wild H2O Proof Felt Tip Liquid Eyeliner
- For dramatic eyes: Golden Rose False Eyelashes
- For a supernatural silver glow: Makeup Factory Art of Glow Stick 02
- For helping the finished look stay in place: Wet n Wild Fight Dirty Detox Setting Spray
You do not need a complicated costume to make an impact. A strong colour story, one recognisable detail and a confident finishing touch can be enough to create a memorable Halloween look.
Ready to create your Halloween transformation? Explore the complete Makeup collection at The Look and find everything you need for your look.